In the headlights: Top Story

BMF show draws 60,000 crowd

Added on Wednesday, May 19th, 2010 by Carole Nash Editor | No Comments

BMF show draws 60,000 crowd

The 50th Anniversary bmf show saw thousands turn out over the weekend for one of the best bmf shows of recent years. As Europe’s largest outdoor motorcycle show, the bmf is something of a barometer for the health of motorcycle shows in general.

The bmf’s new event organisers the Mulberry group were determined to pull out all the stops to make this a show to remember and they succeeded big time. With an improved layout, more manufacturers and top-line traders plus fantastic sunny weather, the bmf claim that over 60,000 people attended the show weekend.

With the official presence of BMW, Suzuki, Kawasaki, Triumph, Norton, Victory, Aprilia, Moto Guzzi, plus Ducati, there were plenty of new bikes to look at and test rides to be had on BMW, Suzuki and Kawasaki. Norton were there for the first time and Norton Sales Manager and top BSB racer Chris Walker, having sold four of the stunning new Nortons over the weekend, was well pleased commenting that “The bmf show has everything going for it with good organisation, a good crowd and good security. It’s a great place to be and to be seen.”

Richard Spies of Victory Motorcycles, was also well pleased with the weekend. With a prime corner position in the newly defined manufacturer’s area Richard said it had been a “great show with a great crowd.”

BMW, currently riding high in the sales charts was similarly pleased with the weekend. “The bmf show is good for us with plenty of serious enquiries from serious enthusiasts” said BMW Marketing Manager Tony Jakeman. On a completely different level, thousands come to the bmf show on a shopping expedition to buy their kit for the new season so smaller traders too reported brisk business. Chris Hawley of Baglux, a regular for the past 25 years and just one of the 300 traders on site, said that business had been good and that “There was a buzz about the place again that had been missing in recent years.”  while Paul Burdass from Fat Skeleton said: “We’ve had our busiest Peterborough bmf ever in terms of revenue, reversing the general trend we’ve seen at both indoor & outdoor events over the past year.”

Someone really happy was Norman Ford, the winner of the bmf’s Win-A-Bike prize draw. Stunned that he had won, Norman is yet to choose which bike he wants to take home from either a Yamaha XVS1300 ‘Midnight Star’, a Suzuki GSXR600 or a Honda CB1000R. Another winner on the day was David Light who having joined the bmf over the weekend, found that he was also the lucky winner of a Giacomo Agostini replica helmet in the bmf’s special membership promotion.

Commenting, bmf spokesman Jeff Stone said, “This really was an excellent show. I’ve run the press office at most of the bmf shows since 1977 and this was one of the best. It wasn’t as packed as some, but in a way it was better for it and given the current economic climate, we did amazingly well. To be honest, the bmf show had lost its way over the last few years, but due credit to the Mulberry Group, their input means it’s now back on track!”

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