Buell freeze UK prices

Added on Friday, April 24th, 2009 by Carole Nash Editor | No Comments

Buell UK have announced a price freeze on their range, and a zero percent finance offer on their sporty 1125R model.

Buell UK say that their entire model range will remain at the current list price, `for the forseeable future,’ with the new 1125CR Cafe Racer model retailing at £8080 on the road. Buell are backing up their competitive price strategy with a selection of demo ride events at their dealer network this month, and throughout 2009.

The move means that the entry level Buell XB9SX Black Lightning retails at just £5865, making it a credible rival to many all-rounder and novice-friendly type motorcycles. Many other importers have already increased prices by 5-10% this Spring.

Buell also three Performance Academy events coming up at Mallory Park, Castle Combe and Cadwell Park, where the entire range will be made available for demo rides around the race circuits, with plenty of tips and advice on hand from experienced road racers and bike instructors. There are more details at www.buellperformanceacademy.co.uk

IMPORTERS ARE HOLDING STEADY

insidebikes checked with several UK importers and found that Victory have pledged to hold their prices for now, Honda say they are `constantly reviewing prices’ and Yamaha have `no immediate plans for any increases, as a new UK price list has just been released.’ A spokesperson for Piaggio-Aprilia-Guzzi group said that the Italian brands were also looking at sterling’s performance against the euro, but again, had no immediate plans for further price increases.

PRICES MAY INCREASE LATER IN 2009

insidebikes reckons that there is a risk of further increases in all new motorcycle prices as sterling remains weak against the euro, yen and dollar in particular. The recent budget announced by Alistair Darling stated that Britain’s public sector borrowing requirement would escalate sharply.

This government spending money is raised via the issue of bonds and gilts, but if the take-up rate on these financial instruments is poor, the value of sterling may fall again this summer. Put simply, international banks and overseas governments may believe that the UK government cannot pay back the money it is borrowing. If the sale of public debt fails, then the pound will collapse, at least in the short term. Then all importers will face a stark choice; either absorb the currency exchange hit, or raise prices.

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