DSA to promote Enhanced Rider Scheme scheme at NEC
Added on Wednesday, November 19th, 2008 by Carole Nash Editor | No Comments
Photo: www.louisebrady.com
Motorsport presenters Louise Brady and Steve Parrish will be at the Carole Nash International Motorcycle and Scooter show to launch the DSA’s new enhanced rider scheme.
Brady, a popular motorsport presenter who fronts ITV’s coverage of the Isle of Mann TT as well as writing for Motor Cycle Sport & Leisure and MCN will team up with former Superbike champion and now BBC MotoGP commentator Steve Parrish will team up with the Driving Standards Agency to promote the new scheme aimed at significantly improving motorcycle road safety.
The Enhanced Rider Scheme (ERS), which will be showcased at the 2008 Carole Nash International Motorcycle and Scooter Show, which takes place at the National Exhibition Centre, Birmingham, from November 28-December 7, is a new training package that forms part of the Government’s Motorcycling Strategy (GMS) to help reduce the number of fatal and serious accidents on our roads each year involving motorcyclists, aiming to encourage and help qualified riders become safer on the roads and reduce accidents.
In addition, riders who complete the course could be eligible for discounts on their *motorcycle insurance with Carole Nash.
The DSA is encouraging motorcyclists at the show to visit the stand, to discover the benefits of ERS and look at how it can help biking for the future.
Louise Brady, a keen biker herself, said: “The Enhanced Rider Scheme offers an opportunity to iron out bad habits and keep you safer on the roads, as well as helping you get more from your bike. And it can help to gain riders discounts on insurance.
“Accident statistics among motorcyclists are high and they suggest that we should all have our riding ability assessed from time to time.”
The show takes place from November 28-December 7 at the NEC, Birmingham, with a media day on November 27. DSA road safety experts will be joined on their stand by Steve Parrish on November 30 and Louise Brady on December 6 and 7. The DSA exhibition stand will be located in Hall 2, stand 2H15.
Click here to see how you can win free tickets to the International Motorcycle and Scooter Show at the NEC in Birmingham courtesy of Carole Nash; Britain’s favourite motorbike insurance broker. This competition is now closed.










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