Ducati enjoys record sales

Added on Wednesday, January 18th, 2012 by Carole Nash Editor | No Comments

Ducati UK has reported record-breaking sales for 2011, reporting “significant increases” in sales and “best ever” figures across the board.

The UK-arm of the Italian manufacturer recorded 2,345 sales in 2011 – its best result since 2003, making it the UK’s fastest motorcycle brand with a 15.3% increase in sales.

Sales were spread evenly across the product range with Monster, Superbike, Multistrada and Diavel sharing equal slices of the cake. Traditionally Superbikes accounted for 50% of Ducati UK’s overall sales, however, with the shrinking of the Superbike market, Ducati has reacted to market changes and evolved the range with award winning product such as the Multistrada and Diavel, the latter of which was named as MCN bike of the year 2011.

Ducati UK also recorded best ever revenues for apparel and accessories, which contributed to the company’s highest ever turnover.

2011 was a busy year for the company with a number of significant events taking place, most notably the move to new purpose built headquarters at Silverstone, the introduction of the 848 Challenge to the British Superbike Championship and the hugely successful ‘Ducati Days’ track event at Silverstone which saw the first public use of the new Silverstone Wing.

For 2012 Ducati UK looks set to continue in this vein with strong New Year sales and the highly anticipated 1199 Paniagle, which has already been voted as ‘the most awaited bike of 2012.’ UK dealers are reporting strong interest in the 1199 Panigale with many dealers already asking for an increase in allocation of product to cope with this unprecedented demand.

Tim Maccabee, Ducati UK MD commented “These results reflect not only the hard work of the Ducati UK team, but also the fantastic product and support from our colleagues in Bologna. Delivering the result in the UK would be impossible without our first class dealer network and of course and a big thank is due to every Ducati fan and customer in the UK”

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