Ducati link up with AMG

Added on Thursday, November 18th, 2010 by Carole Nash Editor | No Comments

Ducati has announced a partnership with leading car tuning firm AMG which will see the two groups work more closely together in marketing and development.

AMG, who are most famously known for their work with Mercedes, have agreed to the partnership with the Italian manufacturer that will see the firms collaborating on marketing strategies and provide benefits to customers of both companies.

The cooperation agreement was signed today, during a press conference at the Los Angeles Motor Show, by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

As part of the deal, AMG will support the Ducati MotoGP team as an official car partner from 2011.

“I am especially proud to have AMG as one of our sponsors for the Moto GP team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Källenius, CEO of Mercedes-AMG GmbH.

During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events.

Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.

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