EU Cartoon campaign gets MCI backing
Added on Wednesday, October 29th, 2008 by Carole Nash Editor | No Comments
EU Cartoon campaign gets MCI backing
The Motor Cycle Industry Association has supported a new Europe-wide road safety campaign designed to highlight the safety risks of motorcycling to bikers.
The safety campaign, developed by the Association des Constructeurs Européens de Motocycles (ACEM), will last 13 months and uses a cartoon format to highlight everyday risks to riders of powered two wheelers (PTWs).
It’s hoped that the campaign will raise riders’ awareness of the potential risks posed by road layouts and traffic situations encountered throughout Europe with a cartoon format that is designed to help riders avoid these risks, by being eye-catching and entertaining.
Cartoons covering 13 topics will be released on a monthly basis, each focusing on a specific issue or risk, with issues such as road junctions, road spillages, damaged road surfaces and night riding all due to be covered.
Accidents caused by ‘road infrastructure’ account for 8 per cent of total accidents according to MAIDS (Motorcycle Accidents in Depth Study), with a further two thirds of accidents occurring at urban road junctions.
The campaign is also supported by the recently formed Motor Cycle Industry Trainers’ Association.
The MCI’s Craig Carey-Clinch said: “Road safety is a priority for the motorcycle industry and the British government, so we welcome this European-wide campaign and urge riders to make full use of the tips and information in each of the cartoons.
“We also hope that road engineers, planners and policy makers will take note, and make better provision for the increasing numbers of PTW riders in the future.”
The comic strip medium was chosen as a user-friendly format, with subsequent monthly releases featuring roadside hazards, dangerous road surfaces, diesel and liquid spills, damaged and badly repaired surfaces, poorly designed traffic calming devices, night time hazards, winter and ice treatments, surface debris, badly designed central islands, metal fixtures and paint markings and badly designed curves.
To view the cartoons and to find out more about the campaign, visit www.acem.eu/cartoon
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