Harley still has cool factor

Added on Wednesday, September 28th, 2011 by Carole Nash Editor | No Comments

Harley-Davidson has been voted as one of the “coolest” brands in the UK according to a survey, beating leading names like Rolex, Blackberry and Ferrari.

Harley-Davidson is ranked as the third coolest brand amongst UK consumers according to the poll, losing out only to Aston Martin and the computer giant, Apple.

Harley was the only motorcycle brand in the top 20 and the American brand has risen from sixth in the same survey last season.

Brands like Google, Youtube, Nike, Ray Ban, Playstation and Chanel also made up the top twenty.

The poll, by the Coolbrands Expert Council, is taken from a combination of a survey of 2,000 consumers as well as a panel of 35 designers, style magazine editors and website executives.

Here’s the Top 20 in full:

1. Aston Martin
2. Apple
3. Harley-Davidson
4. Rolex
5. Bang & Olufsen
6. Blackberry
7. Google
8. Ferrari
9. Nike
10. YouTube
11. Alexander McQueen
12. Dom Perignon
13. Playstation
14. Ray Ban
15. Chanel
16. Nintendo
17. Vivienne Westwood
18. Agent Provocateur
19. Tate Modern
20. Maserati