Honda encouraged by VFR1200 sales

Added on Friday, March 5th, 2010 by Carole Nash Editor | No Comments

Honda has reported encouraging sales of its flagship VFR1200, with more than 50 sold in the UK after going on sale just two weeks ago.

Dealers have reported strong interest in the new model, with a fixed price service plan also proving popular. The plan, costing £575, is a one-off payment to cover the first four scheduled services (600, 8,000, 16,000 and 24,000 miles), applicable at any Honda UK dealer.

Age seems to be no barrier to the new VFR1200, with the company claiming that the youngest customer so far is in their twenties, with the oldest just a few months off his seventieth birthday. All three colours have also proved popular.

Many of the machines have just made it onto the road this week, with riders waiting until March 1 to see their new machine with the new ‘10′ plate although not everybody could wait, with one buyer turning up and testing the new model on launch day before riding away that very afternoon.

“The customer and dealer research that went into the development of the VFR1200F across Europe was extensive, so we had confidence that this bike would really match what customers are looking for in a great all-round road bike across performance, handling, quality, technology and looks,” claimed Steve Martindale, General Manager of Honda (UK) Motorcycles. “The initial reactions during the launch weekend were incredibly positive, both about the styling of the VFR and also from the test rides, and selling over 50 in the first two weeks since launch is testament to what a great bike it is. The current low rate and affordable finance offer available on the VFR, coupled with the new fixed price service plan, all further add to making this bike so attractive to a wide range of riders.”

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