MINI launch scooter concept

Added on Friday, September 24th, 2010 by Carole Nash Editor | No Comments

Iconic car name MINI claims to be taking a “new direction” after the launch of MINI Scooter E Concept in London.

There is no indication that MINI will actually produce the two wheeler, which has been designed to capture the imagination of London’s “young urban generation”, but the firm claims that the scooter represents a “new direction” for what is an iconic British car brand.

MINI, now part of the BMW group, claims that this Scooter E would provide spontaneous, flexible, CO2-free mobility around densely populated cities. Using a smart phone as the ignition key, the concept integrates infotainment, communication and navigation systems. The MINI Scooter E Concept is powered by an electric motor which can be recharged at any conventional power socket using an on-board charging cable.

The new scooter design concept is based on current production vehicles but pushes the creative boundaries. Just as the compact design of the classic MINI, born out of the 1950s oil crisis, symbolised a new reality for modern city driving, the MINI Scooter E Concept is designed for the changing landscape in environmental and urban road traffic conditions, to offer a stylish and emission-free alternative for urban mobility. Set to appeal to a young, ecologically-conscious driver, the MINI E Scooter Concept offers a completely new perspective on the distinctive MINI driving experience while being immediately recognisable as a MINI.

“The MINI Scooter E Concept represents an electric vision of the future as urban mobility takes a new direction by MINI,” said MINI spokesperson, Adrian van Hooydonk. ”We are delighted to debut during the London Design Festival and pay homage to our British heritage while also marking a new era for MINI. The MINI Scooter E Concept is true to our brand values of distinctive design, intelligent functionality and customisation and builds further on these characteristics by combining driving pleasure with sustainable technology into the first two-wheel concept of its kind for MINI.”

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