Multistrada is a hit

Added on Tuesday, February 23rd, 2010 by Carole Nash Editor | No Comments

The new Multistrada 1200 is proving an immediate hit, says Ducati UK.

The pre-production Multistrada 1200 Touring version was recently on display at the London Motorcycle Show where the bike was mobbed by motorcyclists, keen to learn more about its design and technical features.

Now the tour moves on to the remaining Ducati dealerships across the UK which haven’t showcased the new bike. So far Ducati dealers have reported customers putting deposits down before even seeing or riding the bike. Dealer of the year, Ducati Manchester, have so far taken deposits for over 30 bikes with similar numbers being reported at stores in Glasgow, London and Coventry. Other dealers are experiencing unprecedented levels of interest. All good news in a recession.

The first Multistrada demonstrators are expected to arrive in dealerships at the beginning of April, with deliveries of the ‘S’ model being shipped soon after. The first shipments are already sold-out so dealers are recommending that buyers put down deposits as soon as possible or book test rides as soon as demonstrators arrive.

Responding to the high demand, Ducati UK are reviewing their sales plans and hope to be able to meet customer demand within the summer season. Early orders show a model mix which is 80% in favour of the ‘S’ model which features Ducati electronic suspension, ABS and traction control and is without doubt the version that has made this such an anticipated bike.

Although the Multistrada will undoubtedly appeal to Ducati fans, it has also appealed to many others with up to 85% of sales leads being drawn to the Ducati from other brands, says Ducati UK.

For further information regarding the Multistrada tour, visit www.ducatiuk.com.

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