GSE Racing hunt for new title sponsor
Added on Sunday, August 23rd, 2009 by Carole Nash Editor
GSE Racing hunt for new title sponsor
The British Superbikes GSE Racing Team has announced that they will not be displaying their popular Airwaves livery during 2010.
It was revealed on Friday that Airwaves will be stepping down as title sponsor of the triumphant team once this season has come to a close.
Airwaves and GSE Racing have shared a victorious partnership since 2005. Together, throughout these five years, they have racked up sixty-one victories, and are currently on their way to securing a third Championship conquest.
Expressing his thoughts on the announcement, Wrigley’s Marketing Director, Toby Baker, said: “It is with great sadness that we have made the decision to step down as title sponsor of GSE Racing. We have had an unrivalled amount of success as Airwaves Ducati, and then as Airwaves Yamaha, both on and off the track. The benefits we have received as title sponsor have had an enormous impact upon a successful marketing campaign for the Airwaves brand. As the team look set to secure yet another Championship crown, we feel as though the time is right for another partner to reap the benefits we’ve had since 2005.”
Team Principal Darrell Healey also commented: “First and foremost, GSE Racing would like to thank Wrigley’s Airwaves for their involvement and contribution to the team’s success over the past five years. Testament to the hard work of all concerned, the Airwaves brand has become synonymous with the British Superbike Championship in recent seasons.
“The team at GSE Racing will be in discussion with a number of brands regarding title sponsorship for the 2010 season onwards for which we have an ongoing contract as a fully supported factory team with Yamaha. This is a very exciting period for the team, and we look forward to sharing the journey with another like-minded brand.” He added.
