Rossi signs Monster deal
Added on Monday, January 19th, 2009 by Carole Nash Editor
Rossi signs Monster deal
Valentino Rossi is one rider who appears to have benefitted from the demise of the Kawasaki Racing Team after the world champion signed a two-year sponsorship deal with American energy drink Monster.
The Italian is set to pocket €2.5m over the course of the two-year deal, with a further €500,000 on the table should the Italian win the 2009 MotoGP championship.
Under the agreement, Monster’s distinctive three-scratch ‘M’ logo will appear on the rider’s helmet, leathers and racing apparel whilst a new range of Monster-Rossi merchandise is also in the offing.
The deal leaves Kawasaki rider John Hopkins without a sponsor following the withdrawal of Kawasaki from the MotoGP championship.
The American, who is now without a ride following the team’s withdrawal due to financial concerns, was backed heavily by Monster, as was the team itself.
An official statement regarding the sponsorship deal is expected this week.
