Twin award sucess confirms Carole Nash as best in the business

Carole Nash Insurance Consultants has beaten off competition from some of the biggest names in insurance to scoop two trophies at the prestigious British Insurance Awards.

At the climax of a glitzy ceremony held at London’s Royal Albert Hall and hosted by industry bible, Post Magazine & Insurance Week, the fast-growing Altrincham-based firm saw off AA Insurance Services and Swinton Insurance to be named Personal Lines Broker of the Year. Earlier in the evening the firm saw its recent investment in a £500,000 Training Centre rewarded by the presentation of the Training Award for which industry giants Allianz Cornhill and AXA Insurance had also been shortlisted.

To win the Broker of the Year award the firm had to demonstrate how it had responded to the demands of customers for products relevant to their needs and provided ‘top-quality service’.
The judges assessed product and service innovation in the context of profitable growth and the firm’s skills in marketing and staff development.

The award rewarded a bold diversification strategy which has seen the Carole Nash brand extended from its core motorcycle insurance business into bike security fitting and the creation of a national repair network headed by a £240,000 flagship facility in Altrincham. Aggressive marketing, including the firm’s first national TV advertising campaign, also saw sales soar by 20%.

Commenting on the firm’s award success, Product Development Director Malcolm Nash commented: “To beat such strong competition from some of the biggest and most respected names in the industry is a fantastic achievement. To be judged by your industry peers to be the best in the business is the ultimate accolade and we are all very, very proud.”

News of the awards glory comes as Carole Nash continues to enjoy rapid expansion. The firm now insures some 300,000 motorcycles – around a third of all those on UK and Irish roads – and has increased staff numbers by 50% this year. It now employs over 430 people in Altrincham and its Dublin offices.