What would you do if you had £25,000 to splash out on creating your own dream custom motorcycle?
That’s the question being posed by Carole Nash, one of the UK’s leading motorcycle insurance specialists, as it prepares to launch its Make Your Mark prize draw at the Motorcycle Live show.
Visitors who get a bike insurance quote from Carole Nash either on the company’s stand or via its call centre will automatically be entered for the draw, the winner of which will be given up to £15,000 to buy a bike and a further £10,000 so they can pimp their ride.
The draw is part of a wider Make Your Mark campaign which highlights how the insurance company is helping bikers protect their bikes from theft with free forensic coding kits. Every biker renewing or taking out any Carole Nash motorcycle policy before December 31st 2011 will receive one of the Carole Nash DNA+ kits, which enables them to mark their bikes with a solution containing a combination of unique microdots, digital-nano particles and a synthetic DNA. This creates a unique identity for the bike and provides irrefutable evidence of ownership.
Stand visitors will also be able to make their mark using technology made famous by TV’s Dragons Den show. Grabbing hold of a can of digital spray paint they will be able to customise a blank motorcycle template on a huge digital display wall.
Of course, Carole Nash is famous for bringing some of the world’s finest bikes to the NEC and this year is no exception. Among those on show will be a trio of spectacular machines from the workshop of multi-award winning Shaw Speed & Custom, with its Heritage Softail Flatliner making its worldwide exhibition debut and Slim Racing its first UK appearance. These will sit alongside the AMD World Championship podium placed Bell Ross Nascafe Racer. Described as “Nascar meets cafe racer” the bike was created by totally stripping an FXSTB Softail Nightrain and rebuilding it with a dropped front end, bespoke exhaust system and many other stunning features, including a timepiece manufactured by luxury watchmaker, Bell & Ross.
Cardiff’s trike kings The Trike Shop will also be displaying Welsh International Custom Show winner, 3 Rod, a striking retro styled one-off which can be yours for a cool £22,000. Another award-winning customiser, Destiny Cycles, is also bringing new creation Rosie to the stand.
Carole Nash is also hosting the final of the last ever Britain’s Got Biking Talent. All twelve bikes to have made it through to the conclusion of the contest will be displayed on a special BGBT stand. The winner will be announced on the opening day of Motorcycle Live and receive their £2,300 prize package from a surprise celebrity guest. All twelve bikes are also featured in the Carole Nash 2012 calendar which will be given away to show visitors.