Energy drink manufacturer Monster Energy is continuing to grow its presence in MotoGP after agreeing a two year deal to become the title sponsor of the French Grand Prix.
The Monster Energy branding will be a prominent feature at Le Mans for the next two years after the deal was agreed today, with the American drinks giant looking to break into the French market – a country where its main rival Red Bull was previously banned.
The company also features prominently in MotoGP, where it sponsors the Tech 3 Yamaha team and is a sponsor of world champion Valentino Rossi. The company previously backed the now defunct Kawasaki team
“Right from the brand’s beginning, Monster Energy has embraced motorcycle racing,” said Monster Beverage Vice President of Sports Marketing Bruce Stjernstrom. “MotoGP is the premiere form of motorcycle racing. We’re committed to the global series based on our relationships with World Champion Valentino Rossi and the Tech 3 Yamaha team. Sponsoring the Grand Prix de France is yet another example of our belief and dedication to MotoGP.”
“We are extremely pleased that Monster Energy wants MotoGP to be part of their plan to raise their brand profile internationally,” added Dorna Sports S.L. Managing Director Pau Serracanta. “Monster Energy already had a presence in the FIM MotoGP World Championship courtesy of their partnerships with riders and teams and the French Grand Prix title sponsorship allows them to further build on those links with the pinnacle of motorcycle racing.”