Carole Nash
Content Writer
Published: 20th December 2017

Fuelled by the success of the sensational new Street Triple and Bonneville Bobber, Triumph sold a record 63,494 motorcycles, increasing pre-tax profits to £24.7m, up from £16.6m the previous year.


As well as the new models, Triumph also invested £4m in a new factory visitor centre in Hinckley and announced its first serious entry into international motorcycle racing, which will see it become the sole supplier of engines to the Moto2 world championship.


As well as the increase in profits and overall sales, the total percentage of bikes exported increased, perhaps as a weakening of sterling. In total, 86.1% of Triumph’s production is sold outside of the UK, up 0.8% from 2016.


Triumph’s financial year runs through to the end of June, and the company says that the results come despite challenging conditions, referencing Britain’s impending departure from the European Union, for which its Chairman Lord Digby Jones (pictured) was a leading campaigner.

Lord Digby Jones

In a statement to the press, Triumph said: “In the face of continuing challenging economic and currency conditions, including Brexit, Triumph Group has performed strongly and has maintained its commitment and investment in research and development, with a view to furthering the continuous improvements of its products.


“The group has continued to develop its excellent motorcycle range launching five new motorcycles in the last 12 months to include the new Street Triple, the new Bobber Black, the new Speedmaster and the new Tiger 800 and Tiger 1200 adventure motorcycles.


“It has also continued to demonstrate its commitment to meeting customer needs, with the opening of a £4m factory visitor experience at its Hinckley base. The Factory Visitor Experience includes a museum charting the history of Triumph, which is free to enter, as well as an opportunity for fans and enthusiasts to take a tour of Triumph’s high tech manufacturing plant to see where Triumph’s class leading motorcycles are built.


“Triumph is excited about the future and is committed to delivering its long-term vision through investment in the company’s people, facilities and product that fuses character, heritage and performance to ensure the success of the brand.”