Yamaha is hoping that simplicity will be the key to attracting a new breed of ‘urban’ motorcyclists as it prepares to bring a new, simpler version of its Neo’s scooter.
The manufacturer is stripping back the thrills of its popular Neo’s scooter, which isn’t currently imported to the UK, by fitting a 50cc two-stroke engine, analogue speedo, drum brakes, steel panel wheels and a kick-start to the model which will go on sale for just £1499 in April.
Yamaha is hoping that the simpler model, which costs less than a Zone 1-4 annual London travel card, will appeal to “urban commuters” who are looking for a “stylish, economical and enjoyable alternative to public transport”.
The Neo’s will only be available in black, with Yamaha claiming that the styling gives the scooter a “friendly and charismatic face”.
The dual seat will feature under-seat storage whilst a large hook at the front is fitted for luggage storage.
“With this new ‘Easy’ variant we are able to offer our customers an exciting, stylish and dynamic new 50cc scooter which combine Yamaha quality, reliability and style in an affordable and value-for-money package,” said Yamaha Product Planner Giovanna Camisa.