Transport for London (TfL) is aiming to reduce the number of road accidents involving motorbikes with a new safety campaign: Motorcycle Safety Action Plan. TfL hopes that the number of serious accidents will be reduced by 40% by 2020.

The number or fatal accidents per year has already been halved since 2000, TfL said. The authority has come up with a range of methods to further slash the number of bike crashes on the roads of the capital. All this could be good news for insurance prices in London.

Presented for the first time in the capital, the Motorcycle Safety Action Plan highlights 29 actions that directly target the main issues behind road accidents in an effort to reduce motorcyclist crashes across London. The measures include engineering and education projects, as well as increased investment in road safety. Enforcement activity is aimed to be increased by 40%, targeting a reduction in dangerous behaviour, and new guidelines for motorcycling will be tailored for bikers in London.

Action will be taken to curb accidents caused by high speed and those related to right-turning vehicles. Leon Daniels from TfL said that the agenda deals with problems connected to compliance with road rules. Also, bikers will be encouraged to wear their protective equipment and improve their skills and riding behaviour, Daniels added.

TfL will also fund more motorcycle police officers and develop hard-hitting safety initiatives and will carry out trials of new technology designed to make riding safer, such as innovative headlights which make motorcycles look larger.