Carole Nash
Content Writer
Published: 5th October 2017

Triumph’s long awaited visitor centre is set to open to the public next month, bringing the British brand in line with the likes of Ducati and Harley-Davidson by having an in house museum at its production plant.


The visitor centre, known as the Triumph Factory Experience, tells the company’s 115 year history and is free to visit. It features a number of interesting exhibits and historically significant motorcycles, including the very first Triumph motorbike, from 1902, the Bonneville ridden by Steve McQueen in The Great Escape and Tom Cruise’s Speed Triple from Mission Impossible 2. There are also race bikes ranging from the 1920s Isle of Man TT racer right through to the prototype Moto2 machine used to develop the engine that will be used in the intermediate Grand Prix class from 2019.


Triumph Visitor Centre


Speaking at the launch of the centre, Paul Stroud, Chief Commercial Officer of Triumph Motorcycles, said: “We are very proud and excited to be able to invite Triumph and motorcycling fans from around the world to come and experience our brand first-hand, here at the factory where every Triumph starts its life.


“With so many important and rare bikes on display, the visitor experience will be a must for motorcycle and movie fans alike, but also an opportunity to help us celebrate our proud heritage and our passion for building great motorcycles. We hope this rewards and inspires every fan of the brand, and ignites a love for Triumph in a whole new generation.’’


Triumph Visitor Centre


The centre opens to the public on November 1st and is open from Wednesday through to Sunday, from 10am to 4.30pm (7pm on Saturdays) and has its own café and the obligatory gift shop. Fans can also see the bikes being built on the Hinckley production by booking a place on a 90 minute factory tour, which costs £15 and needs to be booked online in advance. You can find out more about the visitor centre and book factory tour tickets at:


Triumph Visitor Centre


Insure your Triumph motorbike through Carole Nash