Carole Nash
Content Writer
Published: 5th June 2017


Ducati scooped two prestigious design awards at last week’s Concorso d’Eleganza Villa d’Este, the glamourous elegance competition for classic and vintage vehicles that has taken place on the shores of Lake Como every year since 1929.


The Italian company’s Scrambler-based Café Racer won top prize in the Motorcycle Design – Concept Bike and New Prototypes category with a second prototype, based on the Desert Sled, taking third. Husqvarna’s 373cc Aero Concept was runner-up in the class, which was decided by public vote.


Ducati’s winning Café Racer concept is features an all-aluminium superstructure that leaves the original Scrambler mechanics in full view. The LED lights give a fresh new look, and is complemented by what Ducati call “bobber” wire wheels, a low-slung exhaust system and a hand-stitched seat.


Andrea Ferraresi, Ducati Design Center Director, commented: “I am exceedingly proud of such a successful achievement, above all because the other prototypes taking part in the competition were really beautiful. Amidst the many superb looking bikes across all the competition categories, people chose to award our Café Racer with the Villa Erba trophy”.


While the Concorso d’Eleganza Villa d’Este is traditionally an event for classic and vintage vehicles, it also provides manufacturers with an opportunity to give customers a glimpse into the future.


BMW has traditionally shown concept motorcycles at the event, of which it is a major sponsor, and most have paved the way to a production model within a few years. This year the German giant showed its ‘Concept Link’ design. In the words of BMW Motorrad’s Head of Design, Edgar Heinrich, the electric scooter ”links the digital and analogue world and places the focus on the rider and his mobility needs” and “is more than a concept – it is rather a symbol for a new era.”


While it’s unlikely that a closely related version of the Concept Link will make it into production in the way that bikes like the R NineT Racer and K1600B emerged from prototypes shown at the event in previous years, it does appear to underline the Bavarian company’s commitment to electric vehicles in the near future.



Whether you own a BMW or a Ducati, get your motorbike insurance through Carole Nash.