Carole Nash
Content Writer
Published: 30th June 2014

Performance car manufacturer Ariel Motor Company, maker of the Atom two-seater sports car, has unveiled its first motorcycle. The Ace is designed to embody the company motto of “Serious Fun.”


Priced from around £20,000, the Ace will be assembled in small numbers at the Somerset-based headquarters of Ariel, where the Atom sports car is also produced. The new bike will sport a 173 bhp 1237 cc V4 engine and drive system, which is the result of the company’s relationship with Honda. However, Ariel believes that the bespoke build system, said to be the first for a production bike, will prove even more of an attraction to buyers than the huge performance potential of the powertrain.


Each one of the bikes will be created according to the specific requirements of the individual customer. The company is offering multiple options for customisation, which will make every bike unique.


Buyers will be able to choose almost everything on the bike – handlebars, bodywork, front and rear suspension, size of the fuel tank and exhaust. The wheel choice includes an aluminium and carbon fibre option created exclusively for the Ace. Colours, materials and finishes will be tailor-made as well.


Bikers are passionate about their machines and many want them to be customised and 100% individual. The Ace will offer them the uniqueness they seek, according to Ariel owner Simon Saunders.


The manufacturing process is scheduled to begin early next year. The company plans to produce only between 100 and 150 units annually.


Image: Ariel Motor Company