Singer James Blunt was among the 107,072 motorbike enthusiasts who made the annual pilgrimmage to Birmingham’s National Exhibition Centre to enjoy the 2017 edition of Motorcycle Live, Britain’s biggest bike show.
Bike fan Blunt, famous for the song ‘You’re Beautiful’ and his acerbic putdowns on social media, joined British boutique manufacturer CCM to unveil the Bolton company’s FT6 Flat Tracker on Tuesday. The singer, who is close friends with racing legend Carl Fogarty, rides one a CCM FT35 and was one of many celebrities to attend the nine-day show.
While the show has rightly gained a reputation as the place to see next year’s bikes before they arrive in dealerships, it is also the place to meet some of the biggest names in motorcycle racing. Star among the racers was three times world superbike champion Jonathan Rea, who joined in the fun with sponsors Carole Nash on the opening day, while MotoGP was represented by Rookie of the Year Johann Zarco and Bradley Smith, while British superbike star Leon Haslam also appeared with Carole Nash on both weekends.
Carole Nash was also a ‘must go’ destination thanks to regular start ups of the Aprilia MotoGP machine displayed on the stand. Triumph also got in on the hugely popular (and extremely noisy) act by firing up the equally earsplitting prototype Moto2 engine on a daily basis.
Other cool features included live restorations of Kevin Schwantz’ iconic Pepsi Suzuki RGV500 and classic machines at the National Motorcycle Museum’s large display area, as well as the perennially popular freestyle motocross arena. In total, there were 10 free opportunities to try out a bike at the show, from electric bikes for kids, mopeds and scooters for newbies and road based test rides for experienced riders. The final day of the show also saw the Motorcycle Live Ace Builds winner declared, with Phil Price from Stoke-on-Trent’s Yamaha XV750 Vigaro “PP2” being voted the ‘Ultimate Ace Build’ by show visitors.
Speaking about the event, John Drogan, head of customer experience at CCM Motorcycles, agrees: “This year’s Motorcycle Live will go down as one of the most successful in CCM Motorcycles’ history. We’ve had so many keen visitors to the stand – all absolutely loving the show and the entertainment on offer. James Blunt unveiled our new FT6 Flat Tracker and we’ve hundreds of genuine orders, with the Scrambler totally selling out. It couldn’t have been a better show for us and we can’t wait to do it all again in 2018!”
No dates have been set yet for Motorcycle Live 2018, but keep a space in your diary towards the end of November and visit www.motorcyclelive.com for more information.