Carole Nash
Content Writer
Published: 21st February 2018

Restoration is all the rage at the moment when it comes to classic cars. Many big name manufacturers have recently announced programs for either producing, or restoring vintage vehicles.

From Mercedes-Benz restoring and selling old models as part of their All Time Star European program, ran from the company’s museum, to Land Rover Reborn revamping its Series 1 models – it’s certainly becoming a popular trend in the classic car market, and now Fiat Chrysler Automobiles (FCA) is taking the opportunity to move into this space.     

Italian Classics Wanted

The FCA intends to dip into its heritage by announcing an intensive, curated restoration initiative. Calling it Reloaded by Creators, they’re aiming to buy, restore, and sell some of their brands’ most iconic vehicles from the company’s history.

First announced at the Rétromobile classic-car show in Paris this year, the programme will see the FCA scout out old classics themselves, which is a first for the company.

There will be a focusing on Italian brands, with the automaker looking to source classic Lancias, Alfa Romeos, Abarths and Fiats – with the goal of completely restoring the old cars to their factory standards, then auctioned off to collectors.  

Building Heritage

It’s a project that aims to bring these iconic Italian cars back to life, with the hopes that any funds acquired from selling the vehicles, will finance more extensive searches for classic models.       

The automaker claims to have been inspired by the way art museums operate, and five vehicles have already been made available to buy, with the FCA branding them their “ultimate classics.”

The impressive first batch of restored models includes a 1991 Alfa Romeo Spider, a 1973 Lancia Fulvia Coupe Monte Carlo, and a 1981 Pininfarina Spider Europa – all have been restored to the fullest extent both mechanically and cosmetically.

Unlike other recent heritage programmes, the FCA intends for Reloaded by Creators to be a restoration undertaking only, with the intent on selling a limited number of classic cars at a time, carefully selecting and purchasing each model before restoring them completely.

All restored classics will be guaranteed with a certificate of authenticity, and the FCA hopes to continually add any other historically important vehicles to this inspiring heritage collection.

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