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Inside Bikes

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The market for electric motorcycles is growing fast. One of the leading manufacturers, Brammo, is seeking $3 million to scale its business and expand into more territories.


And the company is taking an innovative approach to raising the investment, turning to online crowdfunding platform EarlyShares instead of the more traditional route of listing on the stock market.


Following launches in the UK and Australia this year, the American manufacturer has started preparations to enter the Asian electric motorcycle market. It also wants to expand its presence in the market for four-wheel off road vehicles, minibuses and other utility vehicles.


The minimum investment is $25,000. In return, investors get an ownership interest in the business as well as a $2,500 discount on its products.


In its pitch to investors, Brammo says that this is a unique opportunity to invest in the future of "green" powersport and utility vehicle technology.


Brammo's award-winning Empulse R bike is the fastest production electric motorcycle on the market today and the brand also has a top electric race team, Team ICON Brammo, which is the reigning FIM eRR World Cup Champion.


It will be interesting to see whether any of the major motorcycle manufacturers that don't currently have an electric offering take this opportunity to invest in Brammo.


Full details of the crowdfunding project can be found at https://www.earlyshares.com/projects/brammo.

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