Zero’s new Go Electric incentive is designed to plug the hole left by the withdrawal of the UK Government’s Plug-In Electric Vehicle grant in 2022, and to offer customers access to electric motorcycles with the same discount as the original grant offered.

The old government scheme gave a 20% rebate on the purchase price of electric motorcycles, and proved a major incentive for customers looking to make the switch from petrol to electric. Unfortunately, it was dropped without warning last year.

Now, Zero Motorcycles is introducing its own incentive scheme, which will see buyers benefitting from up to £3500 off the price of their motorcycle.

With rebates applied, the Zero Motorcycles range starts at £11,935 for the Zero FX, while buyers of the range-topping Zero DSR/X can take advantage of £3500 off the award-winning adventure bike. Alternatively, buyers looking to finance their Zeros can take advantage of a range of 0% interest subsidised finance options, or zero deposit subsidised PCP deals which can see customers ride off on a new Zero SR from as little as £161.98 per month on a 48-month PCP deal.

Commenting on the initiative, Dale Robinson, Zero Motorcycles’ UK Country Manager, said: “We were very disappointed when the UK Government withdrew the Plug-In Electric Vehicle grant last year and there’s no doubt that it has had an adverse effect on the adoption of electric motorcycles over the past 12 months.

“The UK is not the only country to have been affected by this kind of legislative change, which seems at odds with the drive for Net Zero, so as company we’ve taken the opportunity to look at ways in which we can make our all-electric motorcycles more accessible, and to step up where governments have stepped back. The Go Electric initiative gives cash buyers a discount which brings a 2023 model year Zero to a price in line with those from before the grant was withdrawn, while we’ve worked with our finance partner, MotoNovo, to create a range of no and low-cost finance packages. With the cost of petrol motorcycles having soared through inflation over the past year, we feel that the Zero Motorcycles range now offers better value than ever before.”

The promotion runs from 21 April 2023 to 31 May 2023 and applies to all new 2022 and 2023 model year Zeros purchased from authorised Zero Motorcycles dealers.

For more information, visit: https://zeromotorcycles.com/en-gb/go-electric-incentive