After a shaky few years to say the least, it’s great to say that Norton Motorcycles, the iconic British brand, are back on the way up after Indian powerhouse TVS took over back in April 2020. And with a big chunk of investment heading their way, the future is looking brighter than ever.

This is because TVS Motor Company, who own a whole host of subsidiaries globally, have just committed an investment of £100 million in Norton Motorcycles, to continue growth and development at their new manufacturing facility in Solihull – interestingly, mentioning the shift towards electrification and cutting-edge technology too.

Sudarshan Venu, Joint Managing Director, TVS Motor Company said: “This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability and the future of mobility. This is expected to create 250-300 direct jobs over the next three years, and another 500-800 indirect jobs across the supply chain. The investments, spread over the next few years, will result in an exciting range of products for the global market.”

Whichever way you look at it, this is nothing but good news for the iconic brand.