Carole Nash
Content Writer
Published: 7th February 2020

BMW Motorrad breaks all sales records in 2019

BMW Motorrad has continued the relentless annual rise in sales by posting a 5.8% increase in 2019 over the previous year, with 175,162 sold across the world.

The total number of BMW motorcycles and scooters sold in 2019 has increased by almost 10,000 vs 2018, and an astonishing 59,000 of the total of 175,162 sold in 2019 were either an R1200GS or R1200GS Adventure model.

BMW’s sales were boosted by the introduction of seven new models across 2019 – it’ll be interesting to see if this growth continues in 2020, as the number of new models being introduced is lower.

New models for 2020 include the F900R and F900XR, along with a new S1000XR. Later this year will finally see the full production version of the R18 cruiser model.

The biggest market for BMW, by far, remains the German manufacturer’s home territory with 26,292 sold in the last year – showing a 10.4% increase on the previous year.

The UK and Ireland’s sales have also shown a significant increase in 2019, to top out at 9611 – an all-time record.

Markus Schramm, Head of BMW Motorrad, said: “2019 was another very successful year for BMW Motorrad, in spite of a number of challenges. We achieved a sales record for the ninth time in succession. I would like to thank our customers all over the world most sincerely for the great trust they have placed in us again in 2019.

“The 2019 sales figures clearly show that our motorcycle growth strategy is taking effect.

“This success was achieved due to the market launch of seven new models, as well as the powerful BMW Motorrad product portfolio. We will expand our product range with emotional and innovative new products in 2020, too. We have already given a preview of our highly anticipated BMW R 18 in 2019.

“We also look back with pride on our success in racing in 2019. First podium finishes in the FIM World Superbike Championship and the successful entry into the Endurance World Championship confirm our confidence in the new BMW S1000RR.”

The BMW G 310 R and BMW G 310 GS single-cylinder models continue to sell in decent numbers even in the third year since their launch. The 310 models have sold over 20,000 machines worldwide, and BMW have stated they will remain a permanent fixture in the company’s line-up.

The BMW mid-range models based on the new parallel-twin engine also showed a good sales growth in 2019. With almost 29,000 models sold, the mid-range segment was able to underline its strong position in the overall BMW Motorrad range. The BMW F750GS and BMW F850GS models enjoyed the biggest demand.