Recent statistics have shown that 2017 was a great year for Ducati, with the company reporting that it sold 55,871 units. This was an increase on the 55,451 units recorded in 2016. The reason why Ducati has been so successful is down to the diversity of its models. The range of super bikes, scramblers and ADVs have helped to attract new and old customers.
According to Claudio Domenicali, CEO of Ducati Motor Holding, “2017 was another great year for Ducati, both commercially and racing-wise. We battled it out for the MotoGP title all the way to the last race, won six GPs and brought home the best results since 2009. Continuous renewal of the product range and a strong focus on creating motorcycles of the utmost quality has allowed us to keep on growing despite the problems affecting the world market.”
The increase in sales can be attributed to growing markets in China and Argentina. Deliveries in Argentina increased by 66%, while there was a 31% increase in China. 5805 units were sold in the Asian markets. The European market grew by 4%, with 31123 units sold. Ducati experienced a 28.3% increase in Spain and a 12% rise in Italy.
In 2017, some of the most popular Ducati models included the Multistrada 950, 1299 Superleggera and 1299 Panigale R Final Edition. The company sold 14061 scramblers and 500 1299 Superleggera models. The Monster lineup also did well.
The Global Sales and Marketing Director of Ducati, Andrea Buzzoni was pleased with the results. “Despite a shrinking global market, we’ve succeeded in increasing our market share. We’ve expanded significantly in both consolidated markets such as Italy and Spain and in strategic emerging markets like China and Argentina. This is thanks to a range capable of generating loyalty among Ducatisti all over the world.”
With Ducati recently releasing their highly anticipated Panigale V4, 2018 is set to be another memorable year for the company. The V4 is the first mass-produced Ducati machine to have a four-cylinder 1103 cc machine. Inspired by MotoGP motorbikes, the V4 has a counter-rotating crankshaft that helps to improve handling.
2018 is bound to be an exciting year for Ducati as it looks to continue its growth. Are you looking forward to what Ducati produce in 2018?