Carole Nash
Content Writer
Published: 16th January 2020

Ducati has officially confirmed that its global sales reached 53,183 in 2019, with bikes sold in 90 countries and the Panigale model maintaining its position as the world’s best-selling superbike.

Across the world the Panigale sold 8304 examples and builds on the 2018 record of being the best-selling superbike, when it took a phenomenal market share of 25%.

Two new bikes introduced in 2019 – the Hypermotard 950 and Diavel 1260 – totalled sales of 4472 and 3129 respectively, doubling overall volumes achieved in 2018 by the previous versions.
The Multistrada family also performed well, netting a 3% increase compared to 2018, in part a result of the addition of the 950S and revamped 1260 Enduro models. Total Multistrada sales totalled 12,160 which is the best sales performance since the Multistrada model made its debut sixteen years ago.

Claudio Domenicali (pictured), CEO of Ducati Motor Holding, said: “2019 was a tough but also rewarding year. “We’re working to make Ducati the world’s most desirable motorcycle brand and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track. 

“On today’s global market, one in every four superbikes is now a Panigale. The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1700 are already on order – and deliveries will begin in March 2020.”

Francesco Milicia, Global Sales VP added: “We’re satisfied with the results achieved in 2019. 

“Over the last 12 months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”

Sales in Ducati’s home of Italy continue to grow, confirming the country as Ducati’s most important market. Bike sales totalled 9474, a 3% improvement on 2018 and a 20% increase over the last three years.

In the United States, Ducati deliveries totalled 7,82 motorcycles, down by just 2% despite the continuing drop in motorcycle sales in the USA; a trend which saw the US market shrink by 7% compared to 2018.

China, continued the upward sales figures of recent years and is, with 3200 motorcycles sold (+12%), now the Bologna-based bike manufacturer’s fifth most important market.

This year sees some important models coming from Ducati; the new Streetfighter V4 model, the Multistrada 1260 Grand Tour and a new Ducati Scrambler model too.