Carole Nash
Content Writer
Published: 8th March 2017

One of the best days out in British motorcycling is set to return this summer when Triumph opens a brand new visitor centre at its Leicestershire headquarters later this year.


Factory tours were a popular attraction when the revived Triumph company opened its doors in 1991 but were phased out around a decade ago. The new visitor centre will not only give fans of the iconic brand an opportunity to see the bikes being built on the assembly line, as the facility will host a café, museum and, of course, the obligatory gift shop.


Triumph engine


Triumph says the new Triumph Factory Visitor Experience will showcase the brand and present the story of the brand from its inception in Coventry in 1902 to the present day, with key motorcycles from the Hinckley and Meriden eras on display, as well as a number of other displays, films and a temporary exhibit which will change on an annual basis.


The centre will be open six days a week and will also provide visitors with an opportunity to take a live tour of the production facilities, complete with commentary from the specialist host.


Triumph is currently riding the crest of a wave after recording record sales last year. The iconic British brand sold just under 60,000 bikes in 2016, more than it has ever sold before, thanks largely to the introduction of the award-winning new Bonneville range. The company, which has six production facilities around the world, also saw its profits nearly double to £16.6m in the same period.